Benefits and disadvantages of listing products at the supermarkets
超市上架的優點與缺點：
A. 在超市上架的好處 Advantages of Listing Products at Supermarkets
1. 提昇品牌形象和聲譽 Increase the Image of the Brand and its Reputation
能夠在香港超市上架的產品，品質和包裝都要符合國際標準，所以，如果產品能夠在香港超市上架，就是質素和實力的象徵。
If a product can be uploaded to the shelf of the Hong Kong supermarkets, its quality and package must have already met the international standard. Therefore, it shows an excellence image.
2. 運作簡單、管理容易 Simple Operation and Management
超市中央運輸、統一存貨、統一收銀，就算鋪上數百間超市，每店都只需要一兩個職員就可以運作了，行政管理非常簡單，不像開設店舖的成本那麼高，管理那麼複雜。
Supermarket has a central logistics, consistency in inventory management, and cashier management. One or two staffs are well enough to fulfill the tasks even listing on hundreds of shops, so the operation costs are low.
3. 帳目清晰，投資者放心 Sales Accounts are Clear, Giving Investors Confidence
超市通常用中央收銀方式運作，防盜和監察系統嚴密，而且每月都有清晰的銷售報告，帳目紀錄齊全。 投資者不用擔心會出現 “做數” 或者 “假帳”的情況，較易放心投資。
Supermarkets usually use central cash management with video and theft controls. They will provide you the sales report of each item every month. You are no need to worry illegal manipulations of the figures in the accounts, and you can feel ease with your investment.
4. 消費人流多而集中 Heavy and Concentrated Consumer Traffics
超市長期匯集眾多消費人流在內，不像傳統店舖那麼需要絞盡腦汁地吸引顧客入場，省卻不少宣傳費。
Supermarkets always hold a cluster of consumers. You are no need to worry about how to attract consumers buying your products, it save your promotion costs.
5. 分銷點數目多，廣告成本效益高 Distribution Outlets are Abundant, Advertisements are Cost Effective
大部份的大牌子產品都喜歡在全線超市上架，然後集中造廣告的方式來打造牌子。例如在香港如果每月造10萬圓電視廣告，連續造半年，牌子和產品便可以全港皆知了。假如上1,000間超市，每月10萬圓廣告費，平均每間超市的廣告費只需100圓而已，這是最具成本效益的宣傳方法。
Most major brands prefer to put up their whole line of products on the shelves of supermarket, and then focus on advertisement to build a brand. For example, in Hong Kong, if you put in TV ad at $100,000 per month and last for six months, your brand and products will be well known in Hong Kong. As a result, if you put your products over 1,000 supermarkets outlets, your average cost per shop will be only $100 per month only. This is the most cost-effectiveness.
6. 起步成本低、投資風險低 Low Cost to Start, Low Investment Risk
在香港做生意，最貴的成本是租金和職員工資。超市上架的方式既不需交昂貴的租金，也不需甚麼職員，一年最少固定開支只需不多的上架費和首期鋪貨成本而已，其餘的開資(例如超市折帳額和補貨成本)都是 variable cost，有生意額才有的開支，所以風險極低。
To run a business in Hong Kong, the most significant cost is rent and salary. Supermarket product shelves upload do not need to pay heavy rents and employ much employees. Each year, the fixed cost on shelf upload is not high and inventory cost is low. The rest of the expenses are variable costs.
B. 超市上架的缺點 Disadvantages of Listing Products at Supermarkets
1. 數期較長The due terms of payment are long：
香港的超市，一般都需要60-90天的數期，如果上架的數目越多，生意額越大的話，公司積壓的資金就越多。 (解決方法：本公司可以運用良好的銀行關係，協助客戶解決積壓資金的問題。)
At Hong Kong, most supermarkets require payable terms of 60 to 90 days. If you have more products, then, the sum could be large. To solve this problem, FIBD can help because it has good relationship with banks.)
2. 上架入線的手續繁複The Procedures of Product Listing are Complex
香港超市集團龐大、做事方式認真、非常講究程序步驟，更十分注重產品的形象和質素。如果想把產品打入香港超市，通常都需要半年至一年的時間，而且要很熟悉香港的法例和超市的運作方式，更要和超市長期保持良好的關係，才較容易成功上架。
Hong Kong supermarket groups are huge. They are serious in their operations and very care about the product listing process. In addition they pay high attention to the product image and quality. If you want to gain entrance to the Hong Kong supermarkets, usually it takes half year to one year. Besides, you have to know well the Hong Kong Laws, and the operations of the supermarket. Moreover, you need to build a long term good relations with the supermarkets so that you can put your products to their shelves easily.
1. 提昇品牌形象和聲譽 Increase the Image of the Brand and its Reputation
能夠在香港超市上架的產品，品質和包裝都要符合國際標準，所以，如果產品能夠在香港超市上架，就是質素和實力的象徵。
If a product can be uploaded to the shelf of the Hong Kong supermarkets, its quality and package must have already met the international standard. Therefore, it shows an excellence image.
2. 運作簡單、管理容易 Simple Operation and Management
超市中央運輸、統一存貨、統一收銀，就算鋪上數百間超市，每店都只需要一兩個職員就可以運作了，行政管理非常簡單，不像開設店舖的成本那麼高，管理那麼複雜。
Supermarket has a central logistics, consistency in inventory management, and cashier management. One or two staffs are well enough to fulfill the tasks even listing on hundreds of shops, so the operation costs are low.
3. 帳目清晰，投資者放心 Sales Accounts are Clear, Giving Investors Confidence
超市通常用中央收銀方式運作，防盜和監察系統嚴密，而且每月都有清晰的銷售報告，帳目紀錄齊全。 投資者不用擔心會出現 “做數” 或者 “假帳”的情況，較易放心投資。
Supermarkets usually use central cash management with video and theft controls. They will provide you the sales report of each item every month. You are no need to worry illegal manipulations of the figures in the accounts, and you can feel ease with your investment.
4. 消費人流多而集中 Heavy and Concentrated Consumer Traffics
超市長期匯集眾多消費人流在內，不像傳統店舖那麼需要絞盡腦汁地吸引顧客入場，省卻不少宣傳費。
Supermarkets always hold a cluster of consumers. You are no need to worry about how to attract consumers buying your products, it save your promotion costs.
5. 分銷點數目多，廣告成本效益高 Distribution Outlets are Abundant, Advertisements are Cost Effective
大部份的大牌子產品都喜歡在全線超市上架，然後集中造廣告的方式來打造牌子。例如在香港如果每月造10萬圓電視廣告，連續造半年，牌子和產品便可以全港皆知了。假如上1,000間超市，每月10萬圓廣告費，平均每間超市的廣告費只需100圓而已，這是最具成本效益的宣傳方法。
Most major brands prefer to put up their whole line of products on the shelves of supermarket, and then focus on advertisement to build a brand. For example, in Hong Kong, if you put in TV ad at $100,000 per month and last for six months, your brand and products will be well known in Hong Kong. As a result, if you put your products over 1,000 supermarkets outlets, your average cost per shop will be only $100 per month only. This is the most cost-effectiveness.
6. 起步成本低、投資風險低 Low Cost to Start, Low Investment Risk
在香港做生意，最貴的成本是租金和職員工資。超市上架的方式既不需交昂貴的租金，也不需甚麼職員，一年最少固定開支只需不多的上架費和首期鋪貨成本而已，其餘的開資(例如超市折帳額和補貨成本)都是 variable cost，有生意額才有的開支，所以風險極低。
To run a business in Hong Kong, the most significant cost is rent and salary. Supermarket product shelves upload do not need to pay heavy rents and employ much employees. Each year, the fixed cost on shelf upload is not high and inventory cost is low. The rest of the expenses are variable costs.
B. 超市上架的缺點 Disadvantages of Listing Products at Supermarkets
1. 數期較長The due terms of payment are long：
香港的超市，一般都需要60-90天的數期，如果上架的數目越多，生意額越大的話，公司積壓的資金就越多。 (解決方法：本公司可以運用良好的銀行關係，協助客戶解決積壓資金的問題。)
At Hong Kong, most supermarkets require payable terms of 60 to 90 days. If you have more products, then, the sum could be large. To solve this problem, FIBD can help because it has good relationship with banks.)
2. 上架入線的手續繁複The Procedures of Product Listing are Complex
香港超市集團龐大、做事方式認真、非常講究程序步驟，更十分注重產品的形象和質素。如果想把產品打入香港超市，通常都需要半年至一年的時間，而且要很熟悉香港的法例和超市的運作方式，更要和超市長期保持良好的關係，才較容易成功上架。
Hong Kong supermarket groups are huge. They are serious in their operations and very care about the product listing process. In addition they pay high attention to the product image and quality. If you want to gain entrance to the Hong Kong supermarkets, usually it takes half year to one year. Besides, you have to know well the Hong Kong Laws, and the operations of the supermarket. Moreover, you need to build a long term good relations with the supermarkets so that you can put your products to their shelves easily.